Noddy, toyland detective
Noddy turns detective. Accompanied by his dog Bumpy and car Revs, Noddy travels to the four corners of Toyland to investigate mysteries. Big Ears and Clockwork Mouse appear alongside new toys Deltoid, Smartysaurus and Pat-Pat the Panda.
Mission
Take over the management of the Gaumont series in French-speaking territories on YouTube and stand out from the official channel managed by NBC, which offers all versions of the brand.
Services
Soupir launched the French channel dedicated to the series in October 2024. After 6 months, the channel records 1.2 million monthly views.
We've developed a strategy to compete with the iconic episodes from previous versions, which are available in France on another official channel.
We're aiming to be the top-ranked on the keyword Oui Oui on YouTube within 12 months.
Channel
https://www.youtube.com/@OuiOui-fr
platforms
YouTube, Amazon Prime Video Direct
Outcomes
Sigh launched the French channel dedicated to the series in October 2024. After 6 months, the channel boasts 1.2 million monthly views, outpacing the historic channel with 300k subscribers.
Viewing time soared from an average of 4k hours per day to 25k hours.
Watchtime
© Soupir 2025