Mystery Lane
Strange things are going on in London. Clever, a hamster-detective, and her little brother Bro lead investigations. Will they triumph the unusual enigmas that baffle Scotland Yard?
Mission
Promote and introduce a brand-new TV show with no pre-existing audience on YouTube.
Establish the IP in French-speaking countries while navigating TV channel restrictions
Expand the show's global reach by creating an English-language channel for international audiences, overcoming geographical restrictions and engaging viewers beyond France.
Services
In March 2024, Soupir launched French and English YouTube channels for Mystery Lane and began implementing an audience development strategy.
Optimized curation and ongoing viewership analysis drove steady growth in daily views, subscribers, and watch time within the first six months of programming.
Soupir boosted performance by launching a cross-promotional campaign with another popular series, Grizzy and the Lemmings, from the same studio, which led to a significant spike in views and subscribers.
Channel
https://www.youtube.com/channel/UC0KAmCGF1Qah2MSlLFo5Ntw
platforms
YouTube
Outcomes
After a year of consistent programming on both channels, Soupir successfully built the Mystery Lane channels from scratch, accumulating a total of 6.4 million views and averaging 700 000 views per month today.
Views
© Soupir 2025