Grizzy and the Lemmings

partner

HARI

directors

Victor Moulin, Cédric Lachenaud, Idriss Benseghir, Célestine Plays, Corentin Lecourt, Camille Scarella, Timothée Mironneau, Arthur Moncla, Alexis de Jesus Costa

target

4 saisons

312x7'

In a vast natural reserve in Canada, there is a small haven of human civilization: the forest ranger’s house. As soon as the forest ranger is away, GRIZZY feels it’s only natural that the house becomes his territory. And no other animal would dare to contest this privilege. Nobody? Except the LEMMINGS! They may look inoffensive, but there are a lot of them – and they want their part of the fun! Tabodiiiii!

Mission

Strategic Management of the Grizzy and the Lemmings Channel and Its Associated Rights. Taking charge of the official channel and managing the intellectual property rights related to the series.
Our goal is to boost the channel's growth, effectively protect the content by using Content ID tools and manual claims to oversee all user-generated content.

Harmonizing the restrictions imposed by TV channels and SVOD platforms to optimize the series' visibility and audience.

Services

Editorial repositioning and international development of the channel.
Complete overhaul of the existing channel, followed by the implementation of a programming mix of clips, compilations, and full episodes, with a strategy tailored to each region based on territorial rights.
Integration of season 4 right after its TV broadcast, while managing the specific restrictions of this new season.
Creation of original content from series excerpts to bring freshness and energize the channel.
Implementation of a short video (shorts) strategy to increase the series' visibility on platforms.
Launch of a YouTube channel dedicated to the American market.

Channel

https://www.youtube.com/channel/UCn9l4gU5mkmmlC2eiVu0LHw

platforms

YouTube

Outcomes

We've helped the channel acquire 3 million subscribers in 14 months, by tripling the watch time in the first six months.
This strategy also enabled a significant growth in the number of unique viewers, thanks to reaching new audiences.

We've also grown the audience in the United States, a highly competitive market, by increasing the watch time fivefold.

Watchtime (USA)